Published at: 08:04 am - Monday April 20 2009
In recent years, trade shows have moved from being grand markets, where orders are placed, to showcases for products that visitors may express an interest in but will go away to have a think about if they really want to buy. The buying process is longer and more protracted. Frustrating isn’t it, but a way of life it seems in this age.
Published at: 08:04 am - Monday April 20 2009
Have you ever mystery shopped your own company? If not, why not? Wouldn’t it be good to know what your customers really think?
It’s easy to think you’re doing everything you can for your customers, you’re giving them good service, a good product at the right price, and you even smile while you are doing it [...]